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How to Use Twitter’s Promote Mode for Business Marketing

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How to Use Twitter's Promote Mode for Business Marketing

Twitter’s Promote Mode is a powerful tool for businesses looking to expand their reach and engagement on the platform. It’s a subscription-based service that automatically promotes your tweets and profile, helping you grow your audience and increase your brand visibility. This article will guide you on how to use Twitter’s Promote Mode for your business marketing effectively.

Understanding Twitter’s Promote Mode

Twitter’s Promote Mode is designed to help businesses and individuals extend their reach on Twitter without the need for extensive knowledge of digital marketing. For a monthly fee, Twitter will automatically promote your tweets and your profile, helping you gain more followers and increase engagement.

How to Use Twitter’s Promote Mode

Here’s a step-by-step guide on how to use Twitter’s Promote Mode:

  1. Activate Promote Mode: To start, go to your Twitter profile and select ‘Promote Mode’ from the drop-down menu under ‘More’.
  2. Choose Your Target Audience: You can target your promotions based on interests or locations. Choose the option that aligns best with your business goals.
  3. Set Your Budget: Twitter’s Promote Mode has a fixed monthly cost. Ensure this fits within your marketing budget.
  4. Start Promoting: Once you’ve set everything up, Twitter will start promoting your tweets and profile automatically.

Making the Most of Promote Mode

To maximize the benefits of Promote Mode, ensure your tweets are engaging and relevant to your target audience. Use compelling visuals, clear calls to action, and hashtags to increase visibility.


Twitter’s Promote Mode can be a valuable tool for businesses looking to increase their reach and engagement on the platform. By understanding how it works and how to use it effectively, you can leverage this tool to boost your business marketing efforts.


Q: How much does Twitter’s Promote Mode cost? A: As of writing, Twitter’s Promote Mode costs $99 per month.

Q: Can I choose which tweets get promoted? A: No, Twitter automatically selects up to your first 10 tweets each day to promote.

Q: Can I track the performance of my promotions? A: Yes, Twitter provides a dashboard where you can track the performance of your promoted tweets and profile.

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